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Hatch Show Print
Hatch Show Print...

It’s not everyday you get to experience the history of a 129 year old letterpress facility, so when my archetype press teacher told us that Hatch Show Print was gonna visit Art Center I knew it was an event i couldn’t miss.  There were tons of letterpress posters for sale, ranging from an economical 10 dollars to a jaw dropping 900 + dollars.  The current owner of Hatch, Jim Sherraden, was the speaker for the event. He gave us an intriguing look at the history of Hatch Show Print, which was founded in 1879 by the Hatch Brothers. The shop hasnt changed much since then even though the location has moved 7 times.  Currently the shop is located in Nashville, Tennesse.  It’s hard to believe that this shop, which works with clients like CNN and Pixar, once was very close to being shut down. As Jim Sherraden likes to say, the computer is the best thing that ever happened to us, offsett printing was probably the worst thing that ever happened to hatch.  As soon as offsett printing came into exsistence, letterpress went out the window.  However the next revolution, “the digital age” all of a sudden pulled Hatch Show Print from the brink of disaster by unintentionally creating a new market for letterpress. Letterpress was once again appreciated as an artform and became a sought after look.  It truly is something that cannot be duplicated on a computer.  Jim puts it best “People are craving authenticity. They want to get to the roots of this artistry. When you look at a Hatch poster, it’s authentic. It’s one of a kind. It doesn’t have that slick glossy feel that computer-animated printing has”

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Exploring Caricatures
Exploring Caricatures...

Recently I discovered some amazing caricature artists on the web. Jason Seiler and Court Jones are among the best caricature artists I have ever seen. I was inspired to try my hand at a couple of caricatures, Ive never really been successful at caricatures but Jason Seiler’s video demonstrations gave me some insight into his process which helped quite a bit. I think these are definately my first semi successful caricatures.

Thom Yorke

Thom Yorke

Ron Paul

Ron paul

Cosmo Kramer

Cosmo Kramer

Bill Gates

Bill Gates

Barney Frank

Barney Frank

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Commuication Desgin 1: Political Ad Series.
Commuication Desgin 1: Political Ad Seri...

Design projects that gravitate towards advertising have always been problematic for me.  I usually prefer to work on a larger time scale rather than make my ideas work in mere seconds.  However i realize the importance of being able to communicate clearly in a very short time frame.  Advertising is most definitely one of the fundamental tenants of graphic design. My comm design project was thus a true challenge.  The assignment was to create a tryptic of 3 posters informing a younger (college-aged) about one of the many propositions on the california ballot this coming November.  I chose proposition 4 ( requirement for parental notification before an abortion is performed). Our teacher, Tyrone, encouraged us to take the side that went against our personal views so we could practice being as objective as possible.  So I took his advice and chose to do my ad campaign against proposition 4.  My initial concepts were quite basic but they lacked the main ingredient a strong idea.  As the project moved on i began to touch on the many lectures on communication and my concepts  began to improve. Here are the current batch of concepts.  At this point in the project we are refining and further defining our concepts through refinement of the language, copy, visuals, and typography.  Tyrone preffered my “options” idea due to its straightforward approach, clear message, and impact.  So going with that idea, i will have to decide what type of imagery will complement the core concept.

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Fun with movable type.
Fun with movable type....

Archetype press is without a doubt my favorite class so far this term.  I don’t know if it’s the fact that im using equipment from a method that goes back 1000’s of years, or the fact that letterpress makes you realize how lazy a computer makes you. Our first project was fairly straightforward, we had to design postcards encouraging students to get out and vote.  We had to choose a  political soundbite or quote, i chose an Alexander Hamilton quote which i think is one of those eternally relevant quotes- “those who stand for nothing, fall for anything.”  And this is the design that came out of it.


We are currently underway with our second project which is even more fun and certainly a lot more challenging. Our teacher thought that in light of the current economic hardships in the U.S. and globally, that it would be appropriate to do a piece on a depression era song of our choosing. I ended up choosing Big Rock Candy Mountain by Harry McClintock. The song is about a hobo paradise, that contains among other things, police with wooden legs, cigarette trees, and soft-boiled eggs.  I thought this would be a perfect song to visualize through letterpress.  Currently we are conceptualizing and setting up proofs, here’s a sampling of one of my concepts. (note: this is meant to be a 4 page spread)

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So far…
So far…...

Well my laziness has certainly done a good job of keeping me from updating this blog. Funny how i thought making the site would be the hard part. Well for now here’s a new post.  So it’s week 3 and im just starting to get settled into the routine of art center.  Sure i realize that the work load will increase 10 fold but ill choose not to focus on that because im quite enjoying myself right now.

Even though i have yet to see other classmate’s work, i can tell there is a definite difference in this crop of students than what i was used to at PCC. It’s great to interact with people who are as passionate as I am about art.

It’s probably a bit too early to say but i have a feeling archetype press is gonna be my favorite class.  I’m not really supposed to take it till term 4 but somehow i got in so im pretty stoked (an a bit scared).  Here’s a look at archetype press classroom. It’s pretty damn sweet, supposedly Art center is the only school that has a press of this kind.

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Welcome To My Blog!
Welcome To My Blog!...

Hi everybody and welcome to my blog. This is a design blog that will be focused around my experiences at art center (orientation starts tomorrow!). As this blog is not yet completed please bear with me as i work out the kinks. Thank you for stopping by.

Cheers, Aldis.

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Test post #1
Test post #1...

This is a test post. Do not panic.